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“Fragrance perfumes the air,
knowledge brightens the mind; the
art of perfumery embodies both -
elegance that deepens in it’s giving.”
SURESH GUPTA
INDEX
- 1. Company
- 2. Indian Craftsmanship
- 3. Founders
- 4. Generation Business
- 5. Elements That Define Us
- 6. Events
- 7. Vision & Mission
The Art Of
Perfumery
At the heart of WOSHE lies a family’s legacy — a generational dream envisioned by Suresh, nurtured by his family, and immortalized in fragrance. The name itself is a tapestry of love and belonging: S for Suresh, She for Sheela, Oshe for Osheen and Osheema, and W for Whisky — the family’s beloved Golden Retriever, whose loyalty and golden spirit became an enduring symbol of warmth and joy. WOSHE is therefore not just a name, but the very essence of a family story, bottled into the rare art of perfumery.
A HERITAGE
REIMAGINED
Rooted in over a century of craftsmanship, WOSHE carries forward an ancestral tradition of fragrance- making. What began as a passion for the sacred alchemy of oils and attars has blossomed into India’s first luxury fragrance house from Chhattisgarh — a place where legacy and innovation meet.
Each creation pays homage to India’s regal past, where sandalwood, saffron, jasmine, and oud once perfumed the courts of kings and queens. In every bottle, that heritage is reimagined for the modern connoisseur — a balance of timeless tradition and contemporary sophistication.
“Beyond a Perfume,
An Experience”
An Experience”
ESSENCE OF WOSHE
Personal by Origin: Born of family, love, and loyalty — carried forward across generations.
Luxury by Design: Crafted with rare, authentic ingredients, fine artistry, and uncompromising detail.
Timeless by Spirit: Fragrances that transcend moments, turning memory into an everlasting scent.
To wear WOSHE is to embrace more than just a fragrance. It is to carry with you the intimacy of a family’s passion, the richness of India’s perfumed legacy, and the refinement of true luxury. Each bottle is an heirloom in spirit — crafted not only to be worn, but to be remembered.
A LEGACY OF
120+ YEARS
The art of perfumery in India is steeped in centuries of tradition, guided by Gandhasastra, the science and philosophy of fragrance, and Gandhayukti, the practical application of creating perfumes and cosmetics. These ancient teachings describe not just the ingredients, but the ritual, precision, and intention behind every creation — from flowers and herbs to resins and woods.
At WOSHE, we have been practicing this Indian art of perfumery since 1905, making our craftsmanship over 120 years old. Across generations, we have preserved the knowledge of blending, distilling, and aging fragrances, honoring the same principles that connected scent with spirituality, wellbeing, and devotion in traditional India. Each perfume we create today carries forward this heritage — a subtle harmony of ancestral wisdom, rare botanicals, and meticulous artistry — reflecting the timeless elegance of Indian perfumery in a modern, luxurious expression.
OSHEEMA GUPTA
CREATIVE DIRECTOR, PERFUMERY DEVELOPMENT
Osheema Gupta represents the creative soul of Woshe. With a deep reverence for the family’s 120-year-old legacy in Indian perfumery, she has redefined traditional fragrance craftsmanship through meticulous research and innovation. Each perfume in the Woshe collection has been personally conceptualized and developed under her guidance, blending classical ittar artistry with contemporary olfactory sensibilities. Osheema’s dedication to sourcing rare ingredients and perfecting every formulation ensures that Woshe’s fragrances embody both authenticity and elegance. Her work preserves the essence of Indian olfactory heritage while offering a distinct, global appeal.
OSHEEN GUPTA
BRAND DIRECTOR, STRATEGY & COMMUNICATION
Osheen Gupta brings to Woshe the strategic foresight and narrative strength essential to building a luxury brand. With a keen understanding of branding, design, and customer experience, she has shaped Woshe ’ s identity as a refined expression of Indian sophistication. From visual storytelling to market positioning, Osheen has ensured that Woshe resonates with discerning consumers who value both heritage and modernity. Her vision has been instrumental in transforming a generational craft into a contemporary brand rooted in purpose, elegance, and emotional resonance.to be worn, but to be remembered.
NAME & NAME GUPTA
FOUNDER
Osheen Gupta brings to Woshe the strategic foresight and narrative strength essential to building a luxury brand. With a keen understanding of branding, design, and customer experience, she has shaped Woshe ’ s identity as a refined expression of Indian sophistication. From visual storytelling to market positioning, Osheen has ensured that Woshe resonates with discerning consumers who value both heritage and modernity. Her vision has been instrumental in transforming a generational craft into a contemporary brand rooted in purpose, elegance, and emotional resonance.
ELEMENTS THAT
DEFINE US
KING
This symbol speaks of our roots, our craft, and our eternal devotion to fragrance.
KING
This symbol speaks of our roots, our craft, and our eternal devotion to fragrance.
CROWN
This symbol reflects balance, the space where tradition and modernity meet.
TEMPLE
This symbol reflects balance, the space where tradition and modernity meet.
ELEPHANT
Minimal in form, infinite in meaning, our emblem of purity and craft.
PEACOCK
This symbol reflects balance, the space where tradition and modernity meet.
MOUNTAINS
This symbol reflects balance, the space where tradition and modernity meet.
ROSE
Minimal in form, infinite in meaning, our emblem of purity and craft.
DEER
This symbol reflects balance, the space where tradition and modernity meet.
LOTUS
This symbol reflects balance, the space where tradition and modernity meet.
SWAM
Minimal in form, infinite in meaning, our emblem of purity and craft.
EVENTS
Discover Signature scent
This symbol reflects balance, the space where tradition and modernity meet.
MISSION AND VISION
Embark on scented journey with Woshe Fragrance, where luxury perfumery meets the rich cultural tapestry of India.
OUR MISSION
he mission of Woshe is to create and offer exclusive, high-quality scents that evoke a sense of luxury, sophistication, and individuality, typically focus on providing a unique and memorable olfactory experience, using rare and premium ingredients to craft products. Our mission includes the following elements:-
Exceptional Quality: Woshe strive to maintain the highest standards of quality in both ingredients and craftsmanship. We use rare and exotic raw materials to create distinctive and long-lasting scents.
Artistry and Craftsmanship: We see the creation of fragrances as an art form. Perfumers and artisans work together to develop complex and nuanced compositions that reflect the brand' s identity and resonate with the discerning tastes of our clientele.
Customization: Woshe offer personalized or bespoke services, letting customers to create a scent that is uniquely tailored to their preferences, adding an extra layer of exclusivity and a personalized touch to their experience.
Environmental Responsibility: Woshe commits to ethical sourcing, eco-friendly packaging, cruelty-free practices and supporting social responsibility initiatives in our mission.
Personalized Experience: Woshe include personalized consultations to help customers find their ideal scent, custom fragrance creations, or exclusive events for loyal customers.
Ultimately, the mission of Woshe is to provide a sensory experience that goes beyond just the scent itself, involving and creating a lifestyle, an identity, and a connection with the consumer that goes beyond mere the product.
OUR VISION
Global Recognition: Aspiring to be globally recognized indicates a desire for a widespread and prestigious reputation, appealing to an international audience.
Olfactory Artistry and Sophistication: Emphasizing olfactory artistry conveys a commitment to the creative and artistic aspects of fragrance development, while sophistication suggests a level of refinement and luxury.
Setting the Standard: Expressing a desire to set the standard in the industry reflects an ambition to be a trendsetter, influencing the direction of the market and inspiring other brands.
Emotional Connection: Referencing the evocation of timeless emotions and becoming a part of cherished moments emphasizes the brand' s aim to create a deep and emotional connection with its customers.
Symbol of Enduring Quality: A commitment to enduring quality signals a focus on long-lasting and exceptional craftsmanship, reinforcing the brand' s commitment to excellence.
Exclusivity and Refined Elegance: Mentioning exclusivity and refined elegance aligns with the characteristics often associated with luxury brands, suggesting a commitment to offering products and experiences that are distinct and sophisticated.
Individuality and Storytelling: The notion of each fragrance telling a story emphasizes the brand' s dedication to individuality and the narrative behind each product.
Enchanting World: Describing the brand as creating an enchanting world conveys a commitment to providing a transformative and immersive experience for customers.
